Authenticity
The Spidery Score
A 0–100 measure of how organic and brand-safe an Instagram profile is. It's calculated only from data the creator shares with us through Instagram's official login, and it refreshes every night.
92
Excellent
85–100
76
Good
70–84
62
Average
55–69
44
Needs review
Below 55
What we measure
| Signal | Points | Why it matters |
|---|---|---|
| Engagement rate | 30 | Likes + comments per post compared with accounts of the same size. Bought followers don't engage, so engagement falls far below normal. |
| Engagement consistency | 15 | Real audiences engage steadily. Big spikes on a few posts can mean boosted or purchased likes. |
| Comment-to-like ratio | 10 | Genuine audiences leave roughly 1–8 comments per 100 likes. Very few comments points to fake likes; too many can point to comment pods. |
| Audience in India | 15 | Share of followers located in India, from Instagram's audience insights. Fake-follower farms are usually abroad. |
| 30-day reach | 10 | How many unique accounts saw the creator's content compared with their follower count. |
| Follower / following balance | 10 | Accounts that follow thousands of others to get follow-backs score lower. |
| Posting activity | 10 | Active creators deliver better for brands. Inactive accounts lose points. |
| Follower growth pattern | −10 | Sudden overnight jumps in followers (tracked daily) are deducted — the classic sign of bought followers. |
What we never do
- We never scrape Instagram or ask for your password. Connection uses Meta's official Instagram Login.
- We can't post, comment, like or message from your account.
- You can disconnect anytime and your Instagram data is deleted from Spidery Creators.
The score is an indicator, not a verdict. Brands should also review a creator's content and portfolio before booking.